Who owns Yahoo?

Yahoo, the once-dominant internet company, has a storied history that spans decades. From its humble beginnings to its rise as a digital powerhouse, Yahoo has experienced numerous ownership changes, impacting its trajectory and shaping its current status. In this article, we will delve into the question, “Who owns Yahoo?” and explore the journey of this iconic company.

The Founding of Yahoo

In 1994, two Stanford University students, Jerry Yang and David Filo, created a website called “Jerry and David’s Guide to the World Wide Web.” This rudimentary directory eventually evolved into Yahoo, an acronym for “Yet Another Hierarchical Officious Oracle.” The website gained popularity as an easy-to-navigate platform for users to discover and access websites across the emerging internet landscape.

Yahoo’s Rise to Prominence

As the internet exploded in the late 1990s and early 2000s, Yahoo positioned itself as a leading internet portal. It offered a wide range of services, including search, email, news, finance, and more. Yahoo became synonymous with the internet, attracting millions of users and establishing itself as a dominant player in the online world.

Key Milestones in Yahoo’s History

Over the years, Yahoo made significant acquisitions and partnerships that shaped its growth and influence. One notable acquisition was Geocities, a popular web hosting service, in 1999. This move further expanded Yahoo’s reach and solidified its position as a leading internet company.

In 2009, Yahoo entered into a partnership with Microsoft, allowing Microsoft’s Bing search engine to power Yahoo’s search results. This collaboration aimed to challenge the search engine giant, Google, and improve Yahoo’s search capabilities.

Another significant acquisition came in 2013 when Yahoo bought Tumblr, a popular microblogging platform. This move aimed to tap into the younger demographic and diversify Yahoo’s services. However, despite the initial excitement, the integration of Tumblr into Yahoo’s ecosystem faced challenges and failed to deliver expected results.

In recent years, Yahoo faced major setbacks due to security breaches that compromised millions of user accounts. These incidents severely impacted user trust and led to a decline in Yahoo’s popularity and influence.

Yahoo’s Ownership Changes

As Yahoo struggled to regain its footing, leadership changes became inevitable. Marissa Mayer, a former Google executive, was brought in as CEO in 2012 with hopes of revitalizing the company. Despite her efforts, Yahoo’s decline continued, eventually leading to its acquisition by Verizon Communications in 2017.

Under Verizon’s ownership, Yahoo merged with AOL to form a new entity called Oath. However, this venture did not yield the desired results, and in 2021, Yahoo was sold again, this time to Apollo Global Management, a private equity firm.

Impact on Yahoo’s Services and Users

The ownership changes and turbulent journey of Yahoo had a significant impact on its services and users. Throughout the transitions, Yahoo’s once-dominant position in the internet landscape eroded, and many of its services lost their relevance. Users witnessed the discontinuation or decline of various Yahoo products and features, causing them to seek alternatives elsewhere.

Yahoo’s Current Status and Future Outlook

Today, Yahoo operates under the ownership of Apollo Global Management. The company continues to provide a range of services, including email, news, and search, albeit with diminished prominence compared to its heyday. Yahoo’s future outlook remains uncertain as it strives to regain relevance and attract users in a highly competitive digital landscape.


The question of “Who owns Yahoo?” highlights the tumultuous journey of this iconic internet company. From its humble beginnings to its rise and subsequent decline, Yahoo has experienced multiple ownership changes that have shaped its trajectory. As it navigates through the challenges of the digital era, Yahoo seeks to redefine itself and regain its position as a relevant player in the online world.


  1. Is Yahoo still a popular search engine?
    • Yahoo’s search engine has lost significant market share to competitors like Google and Bing. While it still maintains a user base, its popularity has waned over the years.
  2. What happened to Yahoo Mail?
    • Yahoo Mail is still available and used by many users. However, its popularity has declined compared to other email providers like Gmail and Outlook.
  3. Are Yahoo’s services free to use?
    • Yes, many of Yahoo’s services, such as email, news, and search, are free to use. However, they may be supported by advertisements.
  4. Does Yahoo still own Tumblr?
    • No, Yahoo sold Tumblr to Automattic, the company behind WordPress, in 2019.
  5. Will Yahoo make a comeback?
    • The future of Yahoo remains uncertain. While the company strives to regain relevance, the competitive landscape and changing user preferences pose significant challenges.

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