What is Google Medic Update, YMYL, and E-A-T

In the world of SEO, staying up to date with Google algorithm updates is crucial for maintaining and improving search engine rankings. One significant update that had a significant impact on search results is the Google Medic Update. This update focused on quality and relevance, particularly for websites related to Your Money or Your Life (YMYL) topics. Additionally, Google introduced the concept of Expertise, Authoritativeness, and Trustworthiness (E-A-T) to evaluate content credibility and rank websites accordingly.

Understanding Google Medic Update

What is Google Medic Update?

Google Medic Update, introduced in August 2018, targeted websites related to health, finance, and other YMYL topics. It aimed to prioritize high-quality content that provides accurate and reliable information for users. The update caused significant fluctuations in rankings, impacting websites that did not meet Google’s quality standards.

Impact on YMYL Websites

YMYL websites, which include medical advice, financial guidance, legal information, and more, experienced a significant impact from the Google Medic Update. Websites lacking expertise, authority, or trustworthiness saw a decline in rankings, while those with high-quality, reliable content were rewarded with better visibility.

The Importance of E-A-T

E-A-T is a framework introduced by Google to assess the quality and credibility of web content. Expertise refers to the author’s knowledge and qualifications, authoritativeness relates to the website’s reputation and industry standing, and trustworthiness gauges the overall reliability and credibility of the information provided. E-A-T plays a vital role in determining a website’s rankings in search engine results pages (SERPs).

Exploring YMYL Content

What is YMYL Content?

YMYL content covers topics that can impact a person’s health, finances, safety, or happiness. These topics require accurate and trustworthy information from credible sources. Websites providing YMYL content must ensure that the information presented is accurate, supported by reputable sources, and reviewed by experts.

Examples of YMYL Websites

Examples of YMYL websites include medical advice websites, financial planning resources, legal information portals, news websites, and e-commerce platforms. These websites play a crucial role in users’ decision-making processes and require a high level of expertise, authority, and trustworthiness to gain and maintain user trust.

Enhancing E-A-T for Better Rankings

To adapt to the Google Medic Update and improve search engine rankings, website owners and content creators need to focus on enhancing their E-A-T signals.


Demonstrating expertise in the content you create is essential. This involves showcasing the credentials and qualifications of authors, experts, or contributors. Clear and accurate information presented by knowledgeable individuals adds value and helps build trust with the audience.


Building authoritativeness involves establishing a strong reputation within the industry or niche. This can be achieved through partnerships, collaborations, guest posting on reputable websites, and receiving positive reviews and testimonials. Demonstrating authority helps establish credibility and improves search engine rankings.


Creating trustworthy content requires a transparent approach. Cite reputable sources, provide accurate references, and ensure the accuracy of the information presented. Building trust with users and search engines helps improve rankings and fosters long-term relationships with your audience.

Strategies to Adapt to Google Medic Update

To navigate the challenges posed by the Google Medic Update, consider implementing the following strategies:

Focus on Quality Content

Creating high-quality content that satisfies user intent should be a priority. Conduct thorough research, provide accurate information, and ensure that your content meets users’ needs. Engaging, informative, and well-structured content is more likely to receive positive user feedback and rank well.

Improve Expertise, Authority, and Trustworthiness

Invest in improving the expertise, authority, and trustworthiness of your website. Enhance the qualifications of your authors, highlight their expertise, and build connections with industry leaders. Earn backlinks from reputable websites and cultivate a positive online reputation.

User Experience and Site Speed

Optimizing your website for a positive user experience is essential. Ensure fast page loading times, easy navigation, mobile responsiveness, and secure browsing. A seamless user experience increases user satisfaction, engagement, and the likelihood of earning high-quality backlinks.

The Future of SEO and E-A-T

As search engines continue to evolve, the importance of E-A-T in SEO is expected to grow. Google’s focus on delivering reliable, authoritative content to its users will continue to shape the way websites are ranked. Investing in E-A-T signals will be crucial for maintaining and improving search engine visibility.


The Google Medic Update highlighted the significance of YMYL content and introduced the concept of E-A-T. Website owners and content creators should prioritize providing accurate, reliable, and trustworthy information to users. By focusing on expertise, authority, and trustworthiness, adapting to the Google Medic Update becomes an opportunity to enhance your website’s visibility and build lasting relationships with your audience.


1. What are the main factors affected by Google Medic Update?

The Google Medic Update primarily impacted websites related to health, finance, and other YMYL topics. Websites lacking expertise, authority, and trustworthiness saw a decline in rankings.

2. How can I improve my E-A-T for better rankings?

To improve your E-A-T, focus on showcasing expertise through qualified authors, build authoritativeness through collaborations and partnerships, and ensure trustworthiness by providing accurate information and citing reputable sources.

3. Should I be worried about Google Medic Update if my site is not YMYL?

While the Google Medic Update primarily targeted YMYL websites, the principles of E-A-T are relevant to all websites. It is essential to provide accurate, reliable, and trustworthy information to users, regardless of your website’s topic.

4. What steps can I take to enhance my website’s authority?

To enhance your website’s authority, seek opportunities for guest posting on reputable websites, cultivate positive reviews and testimonials, and earn backlinks from trustworthy sources.

5. Is it necessary to have expert authors for every piece of content on my website?

While having expert authors can boost the credibility of your content, it is not necessary for every piece. However, ensure that the content is well-researched, accurate, and supported by reputable sources.

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