Organic CTR, or organic click-through rate, is a measure of how often a webpage appears in search results and the percentage of clicks it receives when it does appear. It is a key metric for search engine optimization (SEO) and is used to determine the effectiveness of a website's ranking in search results.
To calculate organic CTR, divide the number of clicks on a webpage by the number of times it appears in search results and multiply by 100 to get the percentage. For example, if a webpage appears in search results 100 times and receives 50 clicks, its organic CTR would be 50/100 * 100 = 50%.
A higher organic CTR is generally considered to be a good thing, as it means that a webpage is appearing in search results and receiving clicks at a high rate. Factors that can impact organic CTR include the relevance and quality of the webpage's content, its title and meta descriptions, and the presence of rich snippets and other elements that can make it more attractive to users in search results.
By improving the organic CTR of a webpage, it is possible to increase its traffic and potentially improve its search engine rankings.