Pogo sticking is a term used in search engine optimization (SEO) to describe the situation when a user clicks on a search result, quickly returns to the search results page, and clicks on a different result. This behavior may indicate that the user did not find the content on the first webpage to be relevant or useful.
Pogo sticking can be a problem for websites because it may indicate that the website's ranking in search results is not accurate or that the content on the webpage is not meeting the needs of users. If users are pogo sticking from a webpage, it may result in a low dwell time (the amount of time spent on the webpage) and a high bounce rate (the percentage of users who leave the webpage after viewing only one page). Both of these metrics can be negative signals to search engines and may impact the ranking of a webpage.
To prevent pogo sticking, it is important to focus on creating high-quality and relevant content that meets the needs of users and provides value. By doing this, it is possible to reduce the likelihood of users returning to the search results page and improve the overall performance of a website in search results.