What is Search Intent

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What is Search Intent

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Search intent refers to the purpose behind a user's search query. In other words, it's the reason why someone types a certain phrase into a search engine. Understanding search intent can help businesses create more relevant and useful content for their audience, which can in turn help improve their search engine rankings and drive more traffic to their website.
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Search intent refers to the reason or purpose behind a user's search query. Understanding the intent behind a search query can help you create more relevant and useful content for your website and improve your search engine rankings.

There are generally four types of search intent:

Navigational: The user is searching for a specific website or webpage. Examples include searching for "Facebook" or "CNN News".

Informational: The user is searching for information on a specific topic. Examples include searching for "how to train a dog" or "best laptops for students".

Transactional: The user is searching for a specific product or service to buy. Examples include searching for "buy iPhone 12" or "book a hotel room in Paris".

Commercial Investigation: The user is searching for information to make a purchase decision. Examples include searching for "Canon EOS R6 review" or "Best VPN service"

It's important to understand the search intent behind a query in order to create the right type of content and optimize it for the right keywords. For example, if someone is searching for "how to train a dog", a page that provides detailed instructions on dog training is more likely to satisfy that search intent than a page that simply lists dog breeds.

Additionally, it's important to note that a user's intent may change over the course of a search session, for example a user may start with a navigational intent and then change to informational, transactional or commercial investigation.

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